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Research papers

The BBC Olympic flame

The London Olympic Games was the major global sporting event of 2012 with four million viewers expected for the opening ceremony. Social media now plays a prominent role in TV, and is key for brands, active in social media arenas, to understand how...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Dan Brilot, Andy Morris, Angharad Houlden, Anita Penn
Company: YouGov
November 6, 2012
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Citation

Brilot, Morris, Houlden and Penn (2012a, November 06). The BBC Olympic flame. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-bbc-olympic-flame